Free Planning Tool
Google Ads Budget & Revenue Calculator — know your numbers before you spend.
Pick your service, set a daily budget, and see projected leads, jobs, revenue, and return on ad spend — instantly.
Google Ads Budget CalculatorLive Estimate
1Your Service
Each service loads a typical cost-per-lead benchmark. You can adjust it below.
2Daily Budget
$15$500
We multiply this by 30.3 — the average number of days in a month.
3Average Cost per Lead
$
What you typically pay in ad spend to generate one lead. Whole dollars only.
4Close Rate
1%100%
The percentage of leads that become paid jobs. 20% is a solid starting baseline.
5Average Job Value (optional)
$
Your typical revenue per completed job — used to project revenue and ROAS.
Your Monthly Projection
Updates live as you adjust the numbers.
Monthly Ad Spend
$455
Total Leads
30
Projected Jobs
6
Return on Ad Spend
—
Projected Monthly Revenue
—
Enter your average job value to see revenue & ROAS.
Tip: add your Average Job Value in step 5 to unlock revenue and ROAS projections.
How is monthly ad spend calculated?+
Your daily budget × 30.3, the average number of days in a month. Google Ads paces spend daily, so this is the most accurate way to project a monthly total.
What's a good cost per lead?+
It varies by service and market competitiveness. The defaults here are benchmarks by service type — higher-ticket services like hail repair and paint protection film typically cost more per lead, while window tint leads come cheaper. Your real number depends on your market, offer, and landing page quality.
What's a realistic close rate?+
20% is a reasonable baseline for most local service businesses. Shops with fast follow-up (calling or texting leads within 5 minutes) routinely close 30–40%+. Speed to lead is usually the biggest lever — which is exactly what automated follow-up systems are built for.
What does ROAS mean?+
Return on Ad Spend — projected revenue divided by ad spend. A 5× ROAS means every $1 in ads returns $5 in revenue. Most local service businesses target 4× or better once a campaign is dialed in.
Like what the numbers say?
Empower Plus builds the ads, the website, and the AI follow-up that turns these projections into booked jobs — done for you, start to finish.
Book A Free Strategy CallProjections are estimates based on the inputs you provide and typical industry benchmarks. Actual results vary by market, offer, and campaign quality.